UNMANAGEABLE CONSUMER

by Yiannis Gabriel, Yiannis Gabriel, Tim Lang

Description

'The Unmanageable Consumer' outlines the key Western traditions of thinking about & being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter a radical analysis of contemporary consumerism which suggests that consumerism is fragile & consumers unpredictable.

Subjects

Behavioural theory (Behaviourism) Consumer issues Macroeconomics Sales & marketing Marketing - General Business Ethics Business & Economics Business / Economics / Finance Business/Economics Business & Economics / Marketing / General Consumer Behavior - General Consumer behavior

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