Nudge

Description

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

Subjects

Business Choice (Psychology) Consumer behavior Decision making Economic aspects Economic aspects of Choice (Psychology) Economics Nonfiction Psychological aspects Psychological aspects of Decision making Psychological aspects of Economics autonomy

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