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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

by W. Chan Kim, Renée Mauborgne

Description

1 online resource (224 pages)

Subjects

New products Marketing Market segmentation Segmentation du marché BUSINESS & ECONOMICS -- Industrial Management BUSINESS & ECONOMICS -- Management BUSINESS & ECONOMICS -- Management Science BUSINESS & ECONOMICS -- Organizational Behavior
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