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Marketing Strategy and Competitive Positioning (6th Edition)

Marketing Strategy and Competitive Positioning (6th Edition)

by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud

Description

xv, 569 pages : 27 cm

Subjects

Marketing, management Business planning Marketing -- Management Target marketing Marketing -- Gestion Cibles (Marketing) Business and Management Marketingstrategie Positionierung Wettbewerbsstrategie
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