Strategic Management in the Garment Industry

Strategic implementation in the garment industry requires a special kind of expertise. Formulating a business strategy requires entrepreneurial focus and emphasizes the ability to conceptualize, analyze and weigh, whereas applying strategy primarily focuses on management. All fashion companies, regardless of their current situation, must develop a long term strategy in accordance with their objectives, capabilities, resources and market positions. This book begins by explaining strategy management, then moves on to discuss marketing and management, different strategic methods and ends with how to create organization structure and an organizational culture.