This business of music marketing & promotion

First published: 1999

Description

"This Business of Music Marketing and Promotion, an invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, arms the reader with key strategies and tools to ensure that a musical recording reaches its full sales potential."--BOOK JACKET.

Subjects

Popular music Vocational guidance Marketing Writing and publishing Music trade Sound recordings Vermarktung Management Musik Popmusik Sales-promotion Music

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