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El desafio Starbucks

El desafio Starbucks

by Howard Schultz

Description

Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.

Subjects

Coffee Organizational change Starbucks Coffee Company Marketing Spanish language materials Coffee industry Leadership Mercadeo Cafe Liderazgo Café
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