Evaluating public relations

First published: 2005

Description

Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.

Subjects

Public relations Evaluation Case studies Business Nonfiction Marketing - General Business/Economics Business & Economics Business / Economics / Finance Business & Economics / Marketing / General Business & Economics / Public Relations

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