Books by William L. Wilkie

25 books found

Consumer behavior

19866 ed.

How consumers use product information

19752 ed.

Family decision-making for household durable goods

19922 ed.

Marketing research inputs to public policy

19731 ed.

Consumer research and corrective advertising

19731 ed.

Applying attitude research in public policy

19751 ed.

Consumer information processing research

19751 ed.

Family decision-making for household durable goods

19921 ed.

An overview of market segmentation

19771 ed.

How consumers use product information

19751 ed.

Advances in Consumer Research

19791 ed.

Comparison advertising

19741 ed.

Consumer research inputs to public policy and legal decisions

19741 ed.

Effects of the number and type of attributes included in an attitude model: more is not better

19731 ed.

Extension and tests of alternative approaches to market segmentation

19711 ed.

The halo effect and related issues in multi-attribute attitude models

19721 ed.

Issues in marketing's use of multi-attribute attitude models

19721 ed.

Market segmentation research

19711 ed.

Research on counter and corrective advertising

19731 ed.

Marketing and advertising regulation

19903 ed.

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