Books by Roland T. Rust

23 books found

Advertising media models

Advertising media models

19861 ed.
Instructor's resource book to accompany Rust/Zahorik/Keining Service marketing

Instructor's resource book to accompany Rust/Zahorik/Keining Service marketing

19961 ed.
Return on quality (ROQ)

Return on quality (ROQ)

19941 ed.
Getting returns from service quality

Getting returns from service quality

20001 ed.
Maximaliseren van klantenrelaties

Maximaliseren van klantenrelaties

20011 ed.
An audience flow model of television viewing behavior

An audience flow model of television viewing behavior

19811 ed.
A probabilistic measure of model superiority

A probabilistic measure of model superiority

19811 ed.
Readings in service marketing

Readings in service marketing

19961 ed.
Service marketing

Service marketing

19961 ed.
Driving customer equity

Driving customer equity

20011 ed.
EEG response to advertisements in print and broadcast media

EEG response to advertisements in print and broadcast media

19851 ed.
EEG response to advertisements in print and broadcast media

EEG response to advertisements in print and broadcast media

19851 ed.
Service quality

Service quality

19936 ed.
E-Service

E-Service

20026 ed.
Handbook of Service Marketing Research

Handbook of Service Marketing Research

20143 ed.
Feeling Economy

Feeling Economy

20211 ed.
E-Service

E-Service

20021 ed.
Driving customer equity

Driving customer equity

20004 ed.
Customer equity management

Customer equity management

20041 ed.
Customer Equity Management

Customer Equity Management

20041 ed.
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