Books by Lester Massingham

11 books found

Essentials of Marketing Management

20107 ed.

The essence of marketing

19921 ed.

Essentials of marketing

19981 ed.

Essentials of marketing

20071 ed.

Marketing Mini Casebook

19901 ed.

Transforming Leaders

20211 ed.

Strategic marketing planning and evaluation

19961 ed.

Essentials of Marketing

20071 ed.

Marketing Case Studies

19951 ed.

Marketing Management

20011 ed.

Mini cases in marketing

19911 ed.