Books by Joseph W. Alba

4 books found

Interactive home shopping and the retail industry

Interactive home shopping and the retail industry

19971 ed.
Consumer Insights

Consumer Insights

20111 ed.
Relationship Between Recall, Cognitive Responses, and Advertising Effectiveness

Relationship Between Recall, Cognitive Responses, and Advertising Effectiveness

19892 ed.
Consumer Learning and Expertise

Consumer Learning and Expertise

20081 ed.