Books by Henry Assael

14 books found

Consumer behavior and marketing action

Consumer behavior and marketing action

19818 ed.
Marketing

Marketing

19906 ed.
Consumer Behavior

Consumer Behavior

19982 ed.
Marketing management

Marketing management

19852 ed.
Printers' Ink

Printers' Ink

19862 ed.
Marketing Principles and Strategy

Marketing Principles and Strategy

19931 ed.
Comportamienyo del Consumidor

Comportamienyo del Consumidor

19991 ed.
Early Development and Conceptualization of the Field of Marketing

Early Development and Conceptualization of the Field of Marketing

19781 ed.
Wholesaling in Marketing Organization (A Century of marketing)

Wholesaling in Marketing Organization (A Century of marketing)

19781 ed.
Mediating Roles of Trail and Learning Stage on the Outcomes of Consumer Involvement (Report No. 84-110)

Mediating Roles of Trail and Learning Stage on the Outcomes of Consumer Involvement (Report No. 84-110)

19841 ed.
Early development and conceptualization of the field of marketing

Early development and conceptualization of the field of marketing

19781 ed.
The Politics of distributive trade associations

The Politics of distributive trade associations

19671 ed.
Essentials of Consumer Behavior

Essentials of Consumer Behavior

19991 ed.
Dealer reactions to factory policies and actions

Dealer reactions to factory policies and actions

19651 ed.