Books by Evert Gummesson

17 books found

Total relationship marketing

Total relationship marketing

200811 ed.
Qualitative methods in management research

Qualitative methods in management research

19885 ed.
Case Theory in Business and Management

Case Theory in Business and Management

20173 ed.
Quality management in service organizations

Quality management in service organizations

19932 ed.
Total relationship marketing

Total relationship marketing

19992 ed.
Total Relationship Marketing Renewed

Total Relationship Marketing Renewed

20181 ed.
Relationship Marketing

Relationship Marketing

20091 ed.
Qualitative Methods in Management Research

Qualitative Methods in Management Research

20131 ed.
Marknadsföring och inköp av konsulttjänster

Marknadsföring och inköp av konsulttjänster

19771 ed.
Marknadsfunktionen i företaget

Marknadsfunktionen i företaget

19761 ed.
Resultatinriktad marknadsföring

Resultatinriktad marknadsföring

19841 ed.
Strategisk planering och styrning

Strategisk planering och styrning

19731 ed.
Yuppiesnusk eller ledarskapets förnyelse?

Yuppiesnusk eller ledarskapets förnyelse?

19901 ed.
Service marketing - Nordic School perspectives

Service marketing - Nordic School perspectives

19851 ed.
Service quality in hospitality organizations

Service quality in hospitality organizations

19961 ed.
2009 Naples Forum on Service - Service-dominant Logic, Service Science and Network Theory

2009 Naples Forum on Service - Service-dominant Logic, Service Science and Network Theory

20102 ed.
Improving the Evaluation of Scholarly Work

Improving the Evaluation of Scholarly Work

20222 ed.