Books by David Bruce Montgomery

42 books found

Introduction to management science and marketing

Introduction to management science and marketing

19673 ed.
Clusters of consumer interests and spheres of influence of opinion leaders

Clusters of consumer interests and spheres of influence of opinion leaders

19701 ed.
Computer applications in marketing research

Computer applications in marketing research

19662 ed.
Stochastic models of consumer choice behavior

Stochastic models of consumer choice behavior

19712 ed.
Advertising decisions

Advertising decisions

19671 ed.
Applications of management science in marketing

Applications of management science in marketing

19701 ed.
Consumer response to a legitimated brand appeal

Consumer response to a legitimated brand appeal

19671 ed.
A continuous limit for the "contagious" binomial distribution

A continuous limit for the "contagious" binomial distribution

19681 ed.
Distributed lag models of response to a communications mix

Distributed lag models of response to a communications mix

19701 ed.
Estimating the dynamic effects of marketing communications expenditures

Estimating the dynamic effects of marketing communications expenditures

19711 ed.
Implementation of management science in marketing

Implementation of management science in marketing

19671 ed.
Management science in marketing

Management science in marketing

19691 ed.
Marketing information and decision systems

Marketing information and decision systems

19731 ed.
Marketing information systems

Marketing information systems

19691 ed.
Market response to the legitimation of a brand appeal

Market response to the legitimation of a brand appeal

19691 ed.
A multiple-product sales force allocation model

A multiple-product sales force allocation model

19711 ed.
On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior

On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior

19661 ed.
Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

19691 ed.
Personal selling decisions

Personal selling decisions

19671 ed.
Pricing decisions

Pricing decisions

19671 ed.
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